Automate creative testing with AI that learns. Find winners faster and cut wasted spend—your team stays in control.
Evolutionary testing that learns every round and improves what you run next.
Upload your creative pool—video, image, UGC, lifestyle—anything you want to test. Darwin starts with the 4 most different assets to learn fast.
Run on Meta for 3–7 days to clear two hurdles:
Most ads fail. If all 4 get shut off, Darwin learns and picks the next set.
Darwin learns patterns each generation—what formats and styles win.
It selects 4 new assets that match what’s working and repeats.
Only winners survive—and Darwin gets smarter each round.
Three reasons this beats manual testing.
See what’s working in real time—video vs. image, UGC vs. lifestyle, color vs. minimal—so your team can build the next winners.
When Darwin finds a winner, it scales it in your main account automatically—no manual work.
Darwin flags what’s missing in your pool, so you know exactly what to create next.
You create. Darwin tests. Together, you waste less and win more.
Your team stays in control: you build the ads and strategy. Darwin runs the testing and learning at scale.
Minimize wasted ad spend: Darwin finds winners with the least Meta budget possible.
Faster winners, fewer losers—without extra manual work.