Research Index · Pillar 2

Official Platform Directives

Documentation audits drawn from primary platform sources: Meta business and developer specifications, Google ad research and patents, and TikTok commercial documentation. Agency recaps of those documents are not ingested.

Audit published · Spec 402

Meta Advantage+ creative enhancements

Indexed behaviors: dynamic creative assembly, dynamic aspect ratio cropping, and auto-generated brightness adjustments, referenced to Graph API v21.0. The audit asks when those automated visual adjustments line up with stronger lower-funnel conversion efficiency, and when they line up with visual fatigue, using Darwin IQ Labs field data as the crosswalk.

Source authority · audit not yet published

Google ad research, patents, and Ads API

Pillar 2 admits Google’s own ad research, patents, and Ads API specifications as the citable source. No Darwin IQ Labs directive audit of those documents is in this index yet. Primary entry point: Google Ads API documentation.

Source authority · audit not yet published

TikTok commercial and Marketing API documentation

TikTok’s own commercial science and API specifications are in scope. Auction observations from TikTok appear in EMR-2026-08, which is a Pillar 1 dataset, not a documentation audit. No completed TikTok directive audit is published here yet. Primary entry point: TikTok Marketing API docs.